Centraal Beheer Achmea is one of our country's largest and best known insurence company. Centraal Beheer Achmea maintains direct contact with its customers. Directly and personally.

In order to sell indemnity insurance to companies with over 100 employees, Centraal Beheer Achmea contacted Pro Vista. "How do we open doors for our sales managers?" Was the question. "With Coffee," was the bold answer.

Pro Vista developed a mailpiece for the sales managers of Centraal Beheer Achmea to bring them one step closer to their customers.

Two mugs, two spoons, two coffee sachets, milk, sugar and an invitation. "Let’s get together." Off course followed by a phone call.

A prominent approach that really suits Centraal Beheer Achmea: directly and personally. And also very close to the everyday experiences of its customers.

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